Lokkal gives your banner ad more than 16,000 impressions each week.
And that number is growing!
Promotional Wall Posts
While a banner ad on Lokkal platform is an excellent investment, regular promotional posts on Lokkal's wall are also a great way to grow your business.
In today's marketplace, no business can ignore social networking. Posting, and trying to make your posts popular, on the wall of a social network is important.
But local social networking is very difficult on global platforms such as Facebook and Instagram. The local SMA dentist, bakery or car dealership gains nothing when their posts appear in Guadalajara, or even in Celaya.
Lokkal makes it easy for you to connect with your local market, and for your local market to connect with you.
Conversions
All that Lokkal's users have to do to get more information about your product or service is click. Anyone interested in your content will click, because that is why people are online, to click.
Will someone interested in your paper ad go to their phone or computer to search for more information? Most will just turn the page.
Online, on Lokkal, interested users are hundreds of times more likely to get more information about your product or service.
Please click the links below.
Lokkal is a social network (like Instagram or Facebook) and a search engine (like Google), but just for San Miguel.
A digital town square, Lokkal is local internet, like the Yellow Pages reborn for the 21st century.
Convenience
We want to browse, to quickly dismiss everything that is of no interest to us. We want to scroll through content, previewing it before we pay close attention to anything.
Lokkal's Community Wall, where all posts made in San Miguel appear, is an elegant table of contents, efficiently presenting our city online.
Users can rapidly scroll down Lokkal's Wall, and learn more about any post that interests them just by clicking on it. (With one click they jump to the page where that post was created.)
Lokkal's comprehensive Event Calendar allows for the same rapid viewing and the same one-click ease of getting more information. Scroll down through a listing of all events in town, and learn more about any just by clicking on its title.
Find, not Search
But it's even easier than that.
Lokkal's Wall and Event Calendar are searchable: enter what interests you: #livemusic, #landforsale, #chocolate... and find wall posts, calendar events and banner ads specific to your interests.
Mark your promotional content: post, page or event, with a hashtag. Then, when someone searches for that hashtag, they find your content.
Find what interests you and reach everyone who is interested in you.
Search is work. People don't want to search. They want to find. Lokkal is find, not search.
Lokkal's Wall is viewed 6,000 times each week.
And that number is growing.
Lokkal's Instagram account has 5,000 followers, all of whom are in or interested in San Miguel. We are not yet among the big influencers in SMA, but the big influencers are noticing us and reposting our content.
Our paid advertising on Instagram is introducing Lokkal to 1000s of new people every week.
A good open rate for an emailed newsletter is 17%. Our two weekly emailed Newsletters (Friday-events, Sunday-magazine) are opened by 43-52% of people who receive them. Lokkal's audience is very engaged.
Lokkal has been serving SMA online for more than 10 years.
Lokkal is San Miguel's only tourist-friendly website.
Lokkal donates 100% of our profits to the community through Lokkal Foundation, making it great public relations for you to associate your business with Lokkal.
Read about Lokkal's Mission to build community and strengthen the local economy.
Lokkal puts your ad on the screens of people in or interested in SMA more than 16,000 times each week, and all they have to do to get more information is click.
That number will increase as we go through high season, and as Lokkal continues advertising on Instagram
Statistically, Lokkal gives you more publicity at less cost than any other local publication in San Miguel.
Each item is priced and available separately.
Prices are in pesos.
$2,000/month: 3 posts each week on SMA's Community Wall*
$2,000/month: Banner ad to appear in search results for 6 hashtags/search terms**
$2,000 each: Dedicated Newsletter, focused exclusively on your business
$2,000 each: Article in magazine
* We will make a Lokkal page for your business and post on it 3x each week. These posts will also appear on Lokkal's Community Wall. When someone clicks your post on the Wall, they jump to your Lokkal page.
** The same term in Spanish and English, for example, #bienesraices and #realestate, counts as 2 hashtags.
***Except search results and the pages of other businesses.
**** Main calendar and individual pages announcing events. When people click on an event listed in the Event Calendar or on the one in our Friday Event Newsletter to get more information about the event, they jump to a page dedicated to announcing that event.
*****Magazine table of contents and individual articles.
