Lokkal is a digital town square
presenting the city online;
the Yellow Pages for the 21st century.
Lokkal is local Internet.
Lokkal is a social network, like Facebook, and
it is a search engine, like Google,
but it is local, geographically-specific, just for our city.
Lokkal is a cooperative project, free of commercial control, managed like a public utility for the community's benefit.
Lokkal is a platform for everyone in our city (residents, businesses, NGOs, government agencies...) to present everything they want their neighbors and the world to know.
Announce news and opinions.
Find what you are looking.
Discover new things.
A new type of website, a new way of using the internet, community supported internet,
• is a local communication and economic meta-platform
• builds community... perpetually... in a positive feedback loop
• is the community project that strengthens all community projects
• directly addresses major social ills
When you organize the internet around a search algorithm, you get Google.
When you organize the internet around friends and family, you get Facebook.
When you organize the internet around neighborhoods and communities, you get better neighborhoods and communities, you get Lokkal.
Please click the links below.
• a digital town square
• a robust, interactive city directory
• like the old Yellow Pages reborn for the 21st century
• a local social network and search engine where you can:
Lokkal is: a social network like Facebook and it is a search engine like Google, but Lokkal is local, geographically-specific, just for San Miguel.
Connecting the community, Lokkal is:
• our local internet platform
• a digital mall
• the one place to go for everything San Miguel
There is local TV and local radio.
There are local newspapers.
Now there is local internet, Lokkal.
Search is work.
People don't want to search.
They want to find.
Lokkal is find, not search.
On Lokkal you can find local:
•places of interest
Like Facebook, Lokkal is a social network where you can make a profile, pages, posts, events and comment on posts. But Lokkal is geographically-specific. Each city, starting here in San Miguel, has its own Lokkal platform.
Like Google, Lokkal is a search engine. But Lokkal's innovative search technology makes it easy to find what interests you without sorting through a mountain of irrelevant results.
Choose hashtags (key words) for your content and when users search for those #tags they find your profile, page, post, event listing...
Lokkal makes it easy for local businesses to communicate with their clients and potential clients, easy to socially network locally.
Lokkal makes local search easy.
(These functions, local social networking and local search, are very difficult on global platforms: Facebook, Instagram, Google...)
On Lokkal it is easy to find what interests you and to reach everyone who is interested in you:
- if your restaurant cares enough about gorditas to choose the hashtag #gorditas, then users who care about gorditas can find your restaurant
- if you want to meet someone who has an interest in wine and jazz guitar, you can search profiles for people who have used the hashtags #wine and #jazzguitar
- if you are visiting a new city and want to play a game of chess, you can search profiles, pages, posts and events for the hashtag #chess
- if you want to attend a concert, you can search the event calendar for #livemusic or #concert or #blues or...
On Lokkal's Wall you can view all posts in the city and see everything that is going on in town or filter posts to see only those:
• with photos
• made on Profiles (by individuals)
• made on Pages (by businesses, etc.)
• with the most likes
• made by your Friends
• with #tags that interest you
When you want your friends and family to know, use Facebook.
When you want the whole community to know, use Lokkal.
Use Lokkal without registering
or register to create your own content, to comment on posts to message other users.
Please watch the 2.5-minute video below to see the platform in action.
• a cooperative, open, project
• under community stewardship
• a public utility free of commercial control
• an internet commons managed for the collective benefit
• social networking in the public domain
A local economic platform, Lokkal:
• keeps money flowing locally
• enriches the community
• provides Covid relief for small businesses
• part of the movement towards a more ethical, more humane internet
• a non-addictive, non-toxic internet platform
• an interface between the digital and the actual community
• realizing the great hopes of the internet as a force of positive social change
Lokkal is a new kind of website, a new kind of internet; the internet as a public service.
Like public television is different than commercial television,
Lokkal is different than commercial internet.
By promoting community wealth, communication and interaction,
Lokkal provides a platform for
positive, constructive, practical social activism.
Thank you, Big Tech, but we don't need your algorithms; we will present our own community to the world.
Lokkal is "Buy Local" online.
Why are we letting global companies (Air BNB, Uber...) come to our city and extract wealth?
We can make our own rental or ride service and keep the money spent flowing in our city.
Lokkal organizes a local Amazon.com so that customers who prefer to buy both online and local can do so.
Lokkal provides technology to small businesses,
leveling the technological playing field,
allowing small players to compete against the "big boys".
Lokkal makes it easy for local businesses to communicate with their clients and potential clients.
Raising living standards boosts the overall well-being of societies, reducing many social ills.
Free of poverty, people become better educated and they take better care of the natural environment.
Free of the struggle for the basic necessities, people are able to focus on their higher needs.
Local people helping local people benefits everyone in the community, society as a whole.
A stronger community is the answer to many of society's challenges:
• improving health
• extending life
• promoting well-being
• strengthening empathy
• bettering quality of life
• increasing income...
Healthier communities create healthier individuals, in a positive feedback loop, because healthier individuals in turn create healthier communities.
Entertaining and fun, Lokkal is yet a tool to put you in touch with your real life neighbors.
Online social networks substitute poorly for face to face interactions. Digital likes and notifications are pale imitations of real world affirmations.
The interface between the digital and the actual community, Lokkal encourages socializing in the material world. Find out what is going on and then go do it. Create community.
Life is more than what the algorithm displays. Artificial intelligence must serve, not master, humanity.
Lokkal is the People's Internet. Take back the web.
Lokkal is not just a new website.
Lokkal is a new internet experience.
Everyone is shouting, "Global! Global!"
Lokkal shouts, "Local!"
Lokkal is a huge innovation,
a Blue Ocean Strategy that opens up an undiscovered market:
•Cirque du Soleil combines features of circus and theater
•NetJets allows corporations to share jets
•Paypal invented the online payment platform
•Lokkal organizes the internet in service of the local community.
Social networking, getting noticed online, is now very difficult. It is a complicated, time-consuming art and science. To do it you need to invest many hours or many dollars... and keep investing them.
It is only a slight exaggeration to say that social networking on global platforms (Facebook, Instagram...) is impossible for local businesses. It is extremely difficult to target your posts so that they reach a local audience.
Lokkal make local social networking easy. All your posts stay local. If you post in San Miguel, your post stays in San Miguel and users interested in San Miguel can find it.
Now, with Lokkal the local entity (dentist, bakery, NGO, club, individual...) can reach their local market.
Lokkal is a metaplatform, a platform of platforms. The city united.
We are fortunate to have many non-profit organizations here in San Miguel working in their particular ways to make our city better, to help people here. Lokkal unites these NGOs on a single publicity platform, making it easier to inform the public of their important work.
Lokkal has started in San Miguel, but already has the technology to replicate in other towns and cities.
Lokkal donates or invests its profits in the local community.
People love being online, but what is there to do?
Facebook is good for keeping up with friends and family. Instagram is a picture book.
Tik Tok is a tide of very short videos.
Lokkal is a positive, constructive, practical, non-governmental, grassroot force for change, helping to create a richer, more articulated, more vibrant community.
Lokkal puts crowd-sourcing to work.
When a lot of people each guess the number of jellybeans in a jar or the weight of an ox the average of all their guesses is the closest estimate of the right answer. Collectively we are smarter than the smartest of us.
Lokkal channels the energy of the community in a supportive, expanding structure. Lokkal's evolving platform allows the force of community to organize, develop and grow organically.
There is great power in the collective. Sharing resources, together we can.
Lokkal relies on local representatives to update and monitor content. There is no substitute for the local curation of content. If you are interested in helping, please email us:
If you want to make the world a better place, start with yourself. Then look towards improving your community.
Lokkal provides a practical, positive way to better your community. It is a platform for constructive social activism.
The Magic of Buying Local:
A man comes into town, enters a hotel, puts a $100 bill down on the counter to rent a room. Then, deciding to view the room first and leaving the $100 on the counter, he takes the key and walks upstairs. From behind the counter, the hotel owner grabs the $100 and runs next door to the restaurant where he uses the money to pay his account. The restaurant owner, money in hand, delivers it to the table where is sitting the contractor who is building him an addition. The contractor pushes the bill across the table to his girlfriend to whom he is in debt. She rises quickly and runs next door putting the $100 bill on the hotel counter to pay her old account there, doing so just as the potential hotel customer is making his way back down the stairs.
Many sober and intelligent people imagine us transitioning to a utopian future. Technology is leading us to a place where education is free and machines do most all of the work.
We are moving from a zero sum paradigm (if you win, I lose) to a paradigm of abundance (if you win, I win).
This utopian future depends on healthier communities and requires a healthier internet. Lokkal strengthens communities online and off.
"...true security is to be found in social solidarity..." -Fyodor Dostoyevsky
"All mankind in our age have split up into units, they all keep apart, each in his own groove; each one holds aloof, hides himself and hides what he has, from the rest, and he ends by being repelled by others and repelling them. He heaps up riches by himself and thinks, 'How strong I am now and how secure,' and in his madness he does not understand that the more he heaps up, the more he sinks into self-destructive impotence. For he is accustomed to rely upon himself alone and to cut himself off from the whole; he has trained himself not to believe in the help of others, in men and in humanity, and only trembles for fear he should lose his money and the privileges that he has won for himself. Everywhere in these days men have, in their mockery, ceased to understand that the true security is to be found in social solidarity rather than in isolated individual effort. But this terrible individualism must inevitably have an end, and all will suddenly understand how unnaturally they are separated from one another. It will be the spirit of the time, and people will marvel that they have sat so long in darkness without seeing the light." The Brothers Karamazov, Book 6, Chapter 2
If you've read this far, why not send us an email?
Navigation Buttons (before login)
Navigation Buttons (after login)
Main Menu (open by clicking Start or User Name in header)
First select Events, Pages or Profiles
then search by name or #tag
View all posts in your city or
filter posts to see only those:
• with photos
• made on Profiles
• made on Pages
• with the most likes
• made by your friends
• with tags that interest you